{"id":1962,"date":"2018-05-18T08:01:03","date_gmt":"2018-05-18T13:01:03","guid":{"rendered":"https:\/\/www.incluyeme.org\/?p=1962"},"modified":"2019-10-31T08:13:47","modified_gmt":"2019-10-31T14:13:47","slug":"fundacion-incluyeme-y-la-importancia-de-comunicar-nuestro-mensaje","status":"publish","type":"post","link":"https:\/\/www.incluyeme.org\/en\/accion\/fundacion-incluyeme-y-la-importancia-de-comunicar-nuestro-mensaje\/","title":{"rendered":"Fundaci\u00f3n Incl\u00fayeme y la importancia de comunicar nuestro mensaje"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1962\" class=\"elementor elementor-1962\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df72eaa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df72eaa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39bf3ad9\" data-id=\"39bf3ad9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-149608fc elementor-widget elementor-widget-text-editor\" data-id=\"149608fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b857277 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b857277\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f6f4eaa\" data-id=\"2f6f4eaa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34a7da6f elementor-widget elementor-widget-text-editor\" data-id=\"34a7da6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-1963 alignright\" src=\"https:\/\/www.incluyeme.org\/wp-content\/uploads\/2019\/10\/RRSS_1-300x225.png\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.incluyeme.org\/wp-content\/uploads\/2019\/10\/RRSS_1-300x225.png 300w, https:\/\/www.incluyeme.org\/wp-content\/uploads\/2019\/10\/RRSS_1-768x576.png 768w, https:\/\/www.incluyeme.org\/wp-content\/uploads\/2019\/10\/RRSS_1-600x450.png 600w, https:\/\/www.incluyeme.org\/wp-content\/uploads\/2019\/10\/RRSS_1.png 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Hasta hace 20 a\u00f1os era pr\u00e1cticamente un logro posicionar a una organizaci\u00f3n en la mente de las personas y que estas se enteraran de la labor social que se realizaba. Resultaba imposible si no contabas con un gran presupuesto para invertir en medios de comunicaci\u00f3n masiva como televisi\u00f3n, radio y prensa. La alternativa era imprimir miles de folletos para poder compartir el mensaje.<\/p>\n<p>Hoy vivimos otros tiempos. La era digital ha hecho las cosas m\u00e1s f\u00e1ciles debido a que los canales de comunicaci\u00f3n tambi\u00e9n se han ido modificando y el internet ha tenido mucho que ver, en estos tiempos todo gira alrededor de las redes sociales el mensaje es m\u00e1s directo y sin intermediarios, t\u00fa decides qu\u00e9 y c\u00f3mo decirle a tu p\u00fablico qu\u00e9 haces y c\u00f3mo lo haces y de esto depende el impacto que tienes en ellos.<\/p>\n<p>Veamos esto m\u00e1s claro: de acuerdo con datos del 13\u00b0 Estudio sobre los H\u00e1bitos de los Usuarios de Internet en M\u00e9xico 2017, elaborado por la Asociaci\u00f3n Mexicana de Intenert, cada vez hay m\u00e1s personas haciendo uso de la herramienta, en promedio hay un crecimiento de 5 puntos por a\u00f1o:<\/p>\n<p>En incl\u00fayeme estamos a la vanguardia en este tema y desde hace unos a\u00f1os nuestros mensajes los hemos replicado en las distintas redes sociales.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1969 size-full\" src=\"https:\/\/www.incluyeme.org\/wp-content\/uploads\/2019\/10\/RRSS_4.jpg\" alt=\"\" width=\"629\" height=\"75\" srcset=\"https:\/\/www.incluyeme.org\/wp-content\/uploads\/2019\/10\/RRSS_4.jpg 629w, https:\/\/www.incluyeme.org\/wp-content\/uploads\/2019\/10\/RRSS_4-300x36.jpg 300w, https:\/\/www.incluyeme.org\/wp-content\/uploads\/2019\/10\/RRSS_4-600x72.jpg 600w\" sizes=\"(max-width: 629px) 100vw, 629px\" \/><\/p>\n<p>Este a\u00f1o contamos con el apoyo de especialistas en el tema para llevar nuestro mensaje y difundir nuestras acciones en forma creativa. La intenci\u00f3n es incrementar el n\u00famero de seguidores sin descuidar los canales tradicionales de comunicaci\u00f3n.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1971 size-full\" src=\"https:\/\/www.incluyeme.org\/wp-content\/uploads\/2019\/10\/RRSS_5.jpg\" alt=\"\" width=\"629\" height=\"163\" srcset=\"https:\/\/www.incluyeme.org\/wp-content\/uploads\/2019\/10\/RRSS_5.jpg 629w, https:\/\/www.incluyeme.org\/wp-content\/uploads\/2019\/10\/RRSS_5-300x78.jpg 300w, https:\/\/www.incluyeme.org\/wp-content\/uploads\/2019\/10\/RRSS_5-600x155.jpg 600w\" sizes=\"(max-width: 629px) 100vw, 629px\" \/><\/p>\n<p>Los objetivos principales son:<\/p>\n<p>&#8211; Dotar de informaci\u00f3n a quienes la necesitan.<\/p>\n<p>&#8211; Sumar apoyos a favor de la inclusi\u00f3n social y la vida independiente de las Personas con Discapcidad Intelectual (PcDI) y dentro del Espectro Autista.<\/p>\n<p>-Fomentar la inclusi\u00f3n laboral de Personas con Discapacidad Intelectual (PcDI) y dentro del Espectro Autista.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1965 alignright\" src=\"https:\/\/www.incluyeme.org\/wp-content\/uploads\/2019\/10\/RRSS_2-300x203.jpg\" alt=\"\" width=\"300\" height=\"203\" srcset=\"https:\/\/www.incluyeme.org\/wp-content\/uploads\/2019\/10\/RRSS_2-300x203.jpg 300w, https:\/\/www.incluyeme.org\/wp-content\/uploads\/2019\/10\/RRSS_2-768x520.jpg 768w, https:\/\/www.incluyeme.org\/wp-content\/uploads\/2019\/10\/RRSS_2-600x407.jpg 600w, https:\/\/www.incluyeme.org\/wp-content\/uploads\/2019\/10\/RRSS_2.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Hasta hace 20 a\u00f1os era pr\u00e1cticamente un logro posicionar a una organizaci\u00f3n en la mente de las personas y que estas se enteraran de la labor social que se realizaba. Resultaba imposible si no contabas con un gran presupuesto para invertir en medios de comunicaci\u00f3n masiva como televisi\u00f3n, radio y prensa. La alternativa era imprimir [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":1963,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[36],"tags":[],"class_list":["post-1962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accion"],"_links":{"self":[{"href":"https:\/\/www.incluyeme.org\/en\/wp-json\/wp\/v2\/posts\/1962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.incluyeme.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.incluyeme.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.incluyeme.org\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.incluyeme.org\/en\/wp-json\/wp\/v2\/comments?post=1962"}],"version-history":[{"count":0,"href":"https:\/\/www.incluyeme.org\/en\/wp-json\/wp\/v2\/posts\/1962\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.incluyeme.org\/en\/wp-json\/wp\/v2\/media\/1963"}],"wp:attachment":[{"href":"https:\/\/www.incluyeme.org\/en\/wp-json\/wp\/v2\/media?parent=1962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.incluyeme.org\/en\/wp-json\/wp\/v2\/categories?post=1962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.incluyeme.org\/en\/wp-json\/wp\/v2\/tags?post=1962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}